Infrastructure / not headcount
The native tech stack for B2B sales.
Replace manual outreach drag with Make.com + Claude orchestration. We source, qualify, and draft hyper-personalized multi-channel outreach on autopilot.
Diagram of the Decknative pipeline. Apollo, Clay and ten further providers feed the enrichment stage. A record moves through five stages — source, enrich, qualify, draft, route — and exits either to email, to WhatsApp, or to discard if it scores below the ICP threshold.
The expensive part of outbound was never the sending. It was the four hours a day a person spends assembling the context to send anything worth reading.
Base, commission, tooling, management overhead.
List building, research, CRM hygiene, sequence babysitting.
Onboarding, territory learning, message calibration.
Eight a day, at the depth real personalization requires.
Build, orchestration credits, monthly maintenance.
The scenario does the list building, research and CRM writes.
Kickoff, ICP encoding, first sequence live.
Same depth. Waterfall enrichment does not get tired.
Four stages. One orchestrator. No human in the loop until a reply lands.
Source & enrich
- In
- Out
Clay runs waterfall enrichment across Apollo and ten fallback providers until a record is complete — or it is dropped before it costs anything downstream.
- Clay
- Apollo
- Waterfall enrichment
Qualify
- In
- Out
Claude reads each enriched record against your ICP and scores it. Records below threshold never reach an inbox, a sequence, or a human.
- Claude
- ICP scoring
- Threshold gate
Draft
- In
- Out
Claude writes each message from that record’s own signals — funding, hiring, stack, shipped product. No merge tags. No spun templates.
- Claude
- Per-record drafting
Route
- In
- Out
Make.com selects the channel, holds sequence state, and branches replies back into the scenario. You receive conversations, not tasks.
- Make.com
Send us your outbound motion. You get back the schematic.
We map your current process end to end, mark every step the orchestration absorbs, and price the build. If it does not pay for itself, the audit says so.